Market Information
Your Realtor® can give you the very latest information on what is happening in the marketplace, and the price, financing, terms and condition of the competing properties. These are key factors in getting your property sold at the best price, quickly and with minimum hassle.
Marketing Your Property to Brokers and the Public
Often, your Realtor® may be able to recommend repairs or cosmetic work that will significantly enhance the salability of your property. Your Realtor® markets your house to other real estate brokers and the public. Your broker acts as the marketing coordinator, distributing information about your property to other real estate brokers thought the Realtors® Multiple Listing Service, open houses for brokers, and more.
Advertising
There is a misconception that advertising sells real estate. The National Association of Realtor® studies show that 82 percent of real estate sales are the result of agent contacts through previous clients, referrals, friends, family and personal contacts. When a property is marketed by a Realtor®, you do not have to allow strangers into your home. Your Realtor® will generally prescreen and accompany qualified prospects through your property.
Evaluating Offers
Your Realtor® can help you objectively evaluate every buyer’s proposal without compromising your marketing position. This initial agreement is only the beginning of a process of appraisals, inspections and financing, a process that includes many pitfalls. Your Realtor® can help you write a legally binding, win-win agreement that will be more likely to make it through the process.
Closing the Sale
Between the initial sales agreement and closing, questions may arise. For example, unexpected repairs might be required in order to obtain financing. The required paperwork alone is overwhelming for most sellers. Your Realtor® is the best person to help you resolve these issues and move the transaction to closing.
